Shelley Flitcroft, Group Marketing Manager at Williams has been honoured with a prestigious national award from MINI UK.
At a glittering awards ceremony on 26th January 2011, Miss Flitcroft, 27 from Bolton, was handed the title of Marketeer of the Year 2010 for her work with MINI Manchester, beating off stiff competition from four other finalists from around the UK.
Miss Flitcroft, who is based at the Group’s Head Office in Bolton was commended for her use of creativity, innovation and celebrity endorsements to raise awareness of the MINI brand throughout Manchester.
Her MINI campaigns included, customising eleven MINIs in England football strips and driving them in convoy in and around Manchester city centre to coincide with the World Cup.
Shelley Flitcroft, Group Marketing Manager at Williams said of her win, “It is an honour to be recognised by MINI UK for the work we have been doing with MINI Manchester, the award is an incredible achievement by my marketing team and is testament to our hard work and commitment.”
Williams also has BMW and MINI dealerships in Bolton, Liverpool, Manchester, Rochdale and Stockport as well as Motorcycle and Land Rover divisions in Manchester. Williams also has a Select dealership in Bolton.